Social Network Analysis (SNA) permits organisations to explore and perceive the
social structure of their client base. the primary adopter of SNA was the telecommunications business, primarily mobile communications, where client information incorporates a clear structure of social. Because SNA showed its power in applications like churn management, different verticals have additionally began to make the most of this tool. Frost & Sullivan gave the penetration of SNA in four key industries: retail, telecommunications,finance and banking and on-line gaming.
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